Location and brand bring the customers
The bar sits next to the W Hotel on Sant Miquel beach, one of the city's most fashionable spots, and carries a famous chef's name, recipes and system. That is why year 1 can start at €600,000 instead of building up from zero.
The number
Year 1 sales €600,000, about €1,670 a day, with the brand paid for through an 8% royalty